Marketing movies

This documentary is a mixed documentary as with the others there is archive footage and footage of on location filming in between interviews.

The themes in this documentary are how a film is marketed and whats goes into marketing it to make it a successful film and how it appeals to different audiences, other themes are advertising and films in general.

The narrative structure in this documentary is also linear, as in the beginning of the documentary it introduces how a film is marketed and what goes into marketing a film to make it successful. At the start of the documentary we are shown what areas aer targeted when marketing a film and what audience they are trying to appeal to. In the middle of the documentary we are shown a series of successful films and how merchandise can sometimes outsell a film. At the end of the documentary we are shown a film that is aimed at two different audiences and the viewers are left unsure as to whether that film became successful or not.


The camera angles used in this documentary were:

• Pan shot of Lester square where premieres take place.
• Close up of merchandise and interviews to show the importance of the people who are speaking and the items being sold.
• Pan shot of the merchandise to show the amount of thought that goes into them being made.
• Extreme close up of cinema tickets to show how important their sale is to the film.

The mise-en-scene such as the posters if babe, Little Mermaid and Mousehunt were relevant to the documentary as they let us know what the documentary was going on about, the Disney shop showed us people going in and buying various items from there and this helped back up the point of how merchandise can affect the income of a film. We were also shown a man editing a trailer for a film and this documentary was set in Britain which is unusual as we normally associate film premieres with Hollywood.



The sound used in this documentary were diagetic sounds of interviews and the voice over, the voice over also leads the narrative into what comes next in the documentary. There is also sound from films and their trailer and ambient sound from Lester square during one of the premieres.



The editing used:

• Cutaway shots during interviews to help anchor meaning to them.
• Slow paced editing as this is informational.
• Interviews are inter cut to help make it more interesting for the audience and to add meaning to them.

The archive material used included clips from movies such as the Lion King, Little Mermaid and Mousehunt. we were also shown a teaser trailer form Lost world and footage from a film premiere.



The graphics used were white graphics under the subject being interviewed to help introduce us to them and what they did. A marketing tree was shown on screen showing the three areas that a marketing team has to target to make a film successful. In between each segment we had a little man with a clip board to introduce us to the next part of the documentary and let us know what was next. There was also dollar and pound signs imposed on the screen.