Scheduling the documentary

Scheduling is important as we want the right audience to watch our documentary.
Inheritance: To inherit an certain type of audience e.g put a programme on after Coronation  street the audience will think 'might as well keep watching'
Pre-echo: If we put the documentary on before Coronation street the audience will turn over earlier ready for Coronation street and catch the end of our documentary.
Hammocking: Put our documentary in between two good programmes.

Different channels started for different reasons, BBC1 was aimed at families so programmes are more lighthearted, BBC2 was aimed at intelligent people and a niche audience so programmes on BBC2 aren't generally popular however when a programme for example 'The Royle Family' become popular they move to BBC1. ITV is the same as BBC1 and is aimed at families, C4 is aimed at students and educated people and C5 is the same as BBC1 and ITV but isn't as popular as when it first came out it tried to be like C4.

Our documentary will be about phobias and we are airing it on C4 as it is a very informational documentary and we are airing it at 8:30 to ensure we have an audience wanting to watch it because it's not on to late, our age range is 16-49 years old as many people of that age range have phobias and may be interested in finding out why they have the phobia that they have. The day we have chosen is Monday as most people come in from work and just want to relax and watch T.V.